Increasing brand awareness or how to turn a trademark into a brand

A recognizable and popular brand is the key to success for any business. What could be better if your customers do not even think about the choice when choosing a particular product, and it is your product or service that immediately selects. How to achieve such a popularity of the brand and make the brand recognizable, we will tell in this article.

Popular brand is

1. Brand recognition. The ability of a person to identify and recognize your products among other similar, by characteristic and distinctive features.
2. The memorability of the goods. When a person needs to buy a particular product or service, it is your brand that remembers.

Brand promotion is

Step 1: Study the target audience and market research.

“Armed means knowledgeable”, this proverb fits perfectly to the first step towards increasing brand awareness. We need to clearly understand who our potential customers are. What do they expect from a product or service, what exactly can attract and retain the customer, what competitive advantages to realize.

It is also necessary to study the competitors. If your product or service is popular - the study of the proposals of competitors is an essential procedure. The information obtained will help outperform the competition.

Step 2: Advertising and campaign objectives.

Before launching an advertising campaign, you must clearly define your goals, for example:

• Increase brand loyalty;
• To expand the target audience;
• Increase sales;
• Create a positive brand image;

Specific objectives will help to better plan the campaign and assess its effect.

Ways to promote the brand

The use of souvenirs. This method is one of the most popular methods for brand recognition. If you put a logo or a trademark on the things used every day (plastic bags, bags, calendars, diaries, etc.), the user will not be able to remember your brand.

Advertising. Placing an ad with your brand image on billboards, in public transport, showing commercials on television or voice advertising on the radio is a great way to attract the attention of the client and keep Bernd "hearing".

Exhibitions and conferences. Taking part in thematic exhibitions and conferences, you can better show your competitive advantages, demonstrate the product or tell about the service. In this way of promoting a brand, it’s good that you reach a specific target audience on the subject of the exhibition. To achieve a greater effect, good preparation is needed: printed materials, trained specialists, a beautiful stand.

Every trademark can become a brand. To do this, you need to make a lot of effort, but believe a recognizable / popular brand is a big part of a successful business. The first step towards a popular brand is to check the designation. Check your name for free right now: