EUIPO’s 2026 AI guidance is not a trademark rulebook, but it points to where brand work is heading: human review, careful prompting, and tight control over outputs. For companies building logos and word marks in Ukraine and the EU, the practical lesson is straightforward. A logo can be fast to generate and easy to like, but it still has to pass distinctiveness, prior-rights, and use-in-commerce checks before it becomes an asset. The faster AI speeds up branding, the more valuable trademark screening becomes.

CreativityUA is a media about creative industries of Ukraine and of the world and the official media partner of the Cannes Lions Representative Office in Ukraine. Marina Korchaka, the editor-in-chief of the portal and Konstantin Kuznetsov, Chairman of the board of the Creative Industries Association of Ukraine, which owns CreativityUA...

Dmitry Zayets is our client, an entrepreneur and curling coach. He has been worked with athletes for more than 10 years, he regularly participates in tournaments in northern Europe, Canada and the USA, and now he is training our Paralympic athletes. Dmitry told us what`s the situation with curling in...

Stanislav Matyushenko is a managing partner in I-marketing and the organizer of the SMM Rocks conference. This is the oldest Social Media conference existing in Ukraine. This year the event had to be postponed due to quarantine, it will be held on October 7. Stanislav, you have graduated from the...

The presence of a registered trademark is a prerequisite for registering a domain name in the most prestigious domain zone of Ukraine - UA. Such a requirement is established by the administrator of the domain zone and is enshrined in the relevant rules and regulations, which are binding on all...

Everyone who wants this entrepreneur, as well as a person engaged in non-profit activities, can receive exclusive rights to their own designation in Ukraine. This can be done by both legal entities and individuals, having passed a certain procedure - registration of a trademark. Ukrainian Institute of Intellectual Property The...

Each trademark registered in Ukraine has its own validity and expiration date. The Law of Ukraine on protection of rights to trademarks provides for the Certificate validity within ten years from the date of application. How could you know about the need to renew a trademark? It is possible to...

Before applying, Clients often have a question “ what documents are needed for trademark registration? ". In this article we will examine in detail this question and give an answer to it. To begin with, not only legal entities but also individuals can register a trademark . That is, the...

On April 25, 201, the Profitmark patent agency will participate in the IForum 2018 conference, during which it will present its developments in the field of intellectual property. At the stand of the company will be presented: IdeaBox mobile application; self-service terminals for checking TM registration; verification and registration widgets...

Olga Sakhno, our Client, a designer and fashion designer who, despite the diagnosis of cerebral palsy and his wheelchair attachment, created several collections, visited several fashion shows outside Ukraine, in particular in France and Italy, where he was awarded diplomas. A girl was born in the Donetsk region, in Pokrovsk...

Tell us about yourself: who are you by education, what did you do before creating your own projects? Hi, my name is Tatiana Belz . Now I live in Kiev, a native of Ivano-Frankivsk, graduated from the Carpathian University, the pedagogical faculty with choreography. She worked at the school for...

The initial stage of business formation, especially of small businesses, requires a balanced prioritization, since financial resources are still limited, and the first “fruits” of business activity have not yet been received. In order to stay within the designated budget, you need to choose the main directions of the company's...