Logo redesign: when should I change the logo and why is it needed?

The moment when a change in the trademark logo inevitably arises by itself is associated with a fundamental change in the scope of its activities, the essence of the business itself. And if in this case the logic and justification of the action is obvious, then it is extremely difficult for a company with a well-established client base to feel and choose the right moment to change the logo - there is a feeling of fear of being unrecognizable in the future and a possible negative reaction of the clientele. However, courage in this matter is necessary, because the possible benefits may outweigh the fears, and then this measure will only benefit. There are several main reasons for the need to redesign the logo.

Earlier we wrote about possible ways to use the logo .

Old-fashioned and irrelevant logo. Perhaps 10 years ago your chosen logo met all the conditions of modern logos and was not inferior to competitive ones, but time does not stand still, and therefore it is necessary to change and update it in a timely manner. Of course, there are no specific rules and time frames here, and often it depends on the company itself - sometimes it can be a “trick” of a trademark, but practice shows that it’s still necessary to bring something new into it. And we are not talking about cardinal changes, because sometimes it is enough to change the color of the letters / background of the logo, its size or font, while the base of your logo will remain unchanged, and it will look much more relevant than the rest. If such large corporations as Google are not afraid to experiment, then you should not doubt, especially if you have long felt that the time has come.

Expansion of the product line or range of services. Sometimes innovations that arise against the background of an increase in the scope of activities are so significant that they cannot be reflected in the change of the logo. For customers, this will be a signal of the evolution of your company and will most likely only expand the target audience.

With the reorganization of the business and related changes. In a competitive environment of enterprises, changes in the business owner are not excluded, takeovers of companies, changes in their form of organization and much more take place. Such events should also be accompanied by a logo redesign, because the nature of the business can change, and the overall policy of cooperation can change. This is a logical reason to change the logo, thereby stating possible changes, if, of course, those are planned.

Self-made previous logo. Growth and development of the company involves the transition to a more solid and high-quality logo images, and if for a business starting its own path, a logo made by hand is a variant of the norm, then it’s necessary to look further how well it looks, how it looks against the logo of competitors and if necessary it needs to be changed exactly also.

Leaving from complexity to simplicity . This brand in the design of logos has been holding for several years. As a rule, simple in design logos that include no more than 3 colors, matte, flat are relevant in our time. Ideally used with a semitransparent background, thus, it is better remembered.

A way to make yourself known. Sometimes changing the company logo is an excellent reason to remind yourself to your target audience. The greater the brand awareness and popularity of the company, the more "boom" this news will cause in the information sources. True, it is important not to overdo it - it should not be an end in itself to change the logo, otherwise this measure may turn into evil from good.

Do not be afraid of logo redesign, as the logo design specialists know all the details of this process. The basic idea that the logo is created once and no longer changes, was inherent in the first half of the XX century. Experts of the time assumed that even minimal changes would adversely affect the merits of the logo, brand awareness due to the constancy of its shape. But one cannot say that the logos of the companies remained completely unchanged, therefore the redesign of the company's logo remained an exception to the rule. Also, experts believe that in order to meet the fashion and changing environmental conditions of the market environment, the logo must be adjusted every 5-10 years. The axiom of modern design is that the designer should carefully examine the old identity of the brand before embarking on its change. The search for a better logo image, suggestions for replacing the old with the updated one should be supported by a deep analysis of the brand and its consumer. If you have a need to redesign the logo or in its full re-registration, feel free to contact us - we will help you in designing a logo that best suits your business, your company Profitmark.ua .