Blog

EUIPO’s 2026 AI guidance is not a trademark rulebook, but it points to where brand work is heading: human review, careful prompting, and tight control over outputs. For companies building logos and word marks in Ukraine and the EU, the practical lesson is straightforward. A logo can be fast to generate and easy to like, but it still has to pass distinctiveness, prior-rights, and use-in-commerce checks before it becomes an asset. The faster AI speeds up branding, the more valuable trademark screening becomes.

The initial stage of business formation, especially of small businesses, requires a balanced prioritization, since financial resources are still limited, and the first “fruits” of business activity have not yet been received. In order to stay within the designated budget, you need to choose the main directions of the company's...

Color, size, relief, form and of course the font - perhaps these are one of the main elements, with successful complex work with which a high-quality company logo is obtained. Now there are lots of ways to highlight your logo among others, and one of these methods is lettering. What...

“ Logo design” this concept has become overgrown with a large number of myths, with them there are certain errors among users and entrepreneurs, its role is minimized / exaggerated and much more. In this article we will list the most common myths and try to figure out where it’s...

Logo development is a creative process and is not always easy - there can often be controversial issues between the customer and the performer related to the design of the logo. And then the contradiction between personal preferences and justified design ideas, own and professional opinion comes into force. We...

The original logo style plays an important role for the recognition and development of the company, therefore it is extremely important to take a responsible approach to its formation. Logo design includes many nuances that depend on the type of products / services, target audience, country of residence and many...

The moment when a change in the trademark logo inevitably arises by itself is associated with a fundamental change in the scope of its activities, the essence of the business itself. And if in this case the logic and justification of the action is obvious, then it is extremely difficult...

The theme of creating a logo is much and often discussed - this issue attracts a lot of attention, both from designers and developers themselves, to entrepreneurs who will use it in the future. It is not surprising, because the principle of "meet on clothes" is applicable not only in...